A five-year earnings summary for Kingsmen PLC is presented below. Using the data provided, construct a single graph of three earnings measures, and then prepare a memo to your professor addressing the following items:

A five-year earnings summary for Kingsmen PLC is presented below. Using the data provided, construct a single graph of three earnings measures, and then prepare a memo to your professor addressing the following items:

1. What type of graph did you create? Explain. Include your graph in your memo.

2. Explain whether there appears to be a relationship among the earnings measures you calculated.

3. Assess you chart’s design in terms of presentation bias. If you feel your chart is free from bias, explain why this is so, Then develop a second chart with the data presented which you think might mislead readers.

6. Compare ratios you calculated with a similar company and explain the similarities and differences. (www.kingsmen.com)

Year 2012

S$’000

2011

S$’000

2010

S$’000

2009

S$’000

2008

S$’000

Net Income 21,554 19807 18256 18927 18974
Revenue 290,190 260,988 233,631 241,431 189,357
Net cash Flows from

Operating Activities

30,361 13,339 20319 1,381 25,761

 

 

answer:

 

Year Revenue Net Income Net cash Flows from operating activities
2012 $290,190 $21,554 $30,361
2011 $260,988 $19,807 $13,339
2010 $233,631 $18,256 $20,319
2009 $241,431 $18,927 $1,381
2008 $189,357 $18,974 $25,761
a) Scatter diagram is used to show three earnings measures.It compares pair of values.
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