When the pharmaceutical companies began advertising directly to consumers, it was an example of _____. The pharmaceutical companies realized that consumer demand influences which medications a physician will prescribe. 1.Indirect consumer marketing 2.Promotion equity 3.Scrambled promotion 4.A push strategy 5.A pull strategy

When the pharmaceutical companies began advertising directly to consumers, it was an example of _____. The pharmaceutical companies realized that consumer demand influences which medications a physician will prescribe.

1.Indirect consumer marketing 2.Promotion equity 3.Scrambled promotion 4.A push strategy 5.A pull strategy

 

 

Answer:

Solution: 5.A pull strategy

Explanation: The pull strategy includes advertising, marketing, and sales promotion activities with the goal at inducing trial purchase and repurchase by consumers. It aim at motivates customers to actively seek out a specific product; and creating consumer demand to pull the product through the channel of distribution.

Asked on February 13, 2018 in economics.
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